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The Vital Link: Reading for Pleasure Campaign

Skills for Life Network

An update on the campaign and the chance to enter a prize draw in return for completing a questionnaire on current reading practices

‘The Vital Link, run in partnership with the National Literacy Trust and the National Reading Campaign, is an ambitious national programme to promote reading for pleasure as a way of motivating existing adult learners and reaching out to new learners through libraries. In October it launched its reading for pleasure campaign, which was followed by workshops at the national Skills for Life conferences.

The new campaign builds on the current BBC literacy promotion RaW (read more and write better), and is aimed at emergent readers at Entry Level 3 and Level 1. In conjunction with World Book Day, The Vital Link will publish learning materials linked to the Quick Reads due to be published on 2 March 2006. We aim to make these imaginative, creative and fun in order to enthuse learners with reading for pleasure as an integral part of skill development – an important step on the road to learner autonomy. The Vital Link’s website will be developed to reflect activities nationally, celebrate examples of good practice, support practitioners and collect their feedback, together with that of their learners.

In order to achieve and support successful partnership working between practitioners and libraries, we need your help. A national mailing exercise has sent out campaign information, together with a questionnaire for practitioners on existing reading for pleasure practices and areas on which development might focus. If you, or colleagues, have not received this, please follow the link below and download, complete and return a questionnaire. All those received by 9 December will be entered into a draw for three book token prizes to supplement your organisation’s resources. We would also be happy to provide you with contact information for your library service to help you establish your local link. We look forward to hearing from you and celebrating your reading for pleasure campaign activities.’

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